Bic's pens For Her

   In this article it is obvious women are upset about the Bic company. With this new direction Bic has taken you can see the way women are still portrayed in society. We are seen as superficial and weak. The colors used for these pens make it seem as women only focus on looks and being "pretty." The design is made especially for women's hands, which I personally see offensive because we are seen with no strength what-so-ever. It is a bit exaggerated to say women need a special design for something as simple as holding a pen.
     The reactions these women have shown are not out of the ordinary. Us women are tired of being misunderstood and misrepresented in this society. I believe that Bic should consider their new design and not look at the pen but rather what it is trying to say about women. Living in the 21st century you would think equality is a strong value for society, but with Bic's action it seems that society has not really adopted this value.

http://prdaily.com/Main/Articles/12532.aspx