I completely agree with everything professor Lambiase pointed out in class. One of my closest friends is gay and he tells me the difficulties he goes through. One of them is finding organizations/companies that support people like him. He tells me that not many companies or organizations promote their support for the LGBT community. Well, I was surprised to see the ads that professor Lambiase showed us in class. I had never noticed the hidden images or words that some company ads use in order to catch the LGBT community's attention.
I believe it is great that commercials now involve the LGBT community, but I still think we have a long way to go before fully accepting this community. I say this because most of the images or words that are in the ads and commercials are small and barely noticeable creating the gay vague as professor Lambiase called it. I don't know whether this is a good thing or a bad thing for the society. Some organizations may not want to loose their publics that don't agree with the LGBT community, but may also want to involve that specific community into their brand, idea, etc. Whatever the justification is I believe we should not be afraid to promote our support for the LGBT community. That way people like my friend will be able to interact with society and its resources in an equal way the heterosexual people do.
Link: http://www.glaad.org/advertising/library/birdhouse-0 (Glaad.org)
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