How to start your event planning business!

How to start your event planning business? Going to google and typing this question is probably the first step most people take when wanting to learn more about building their company. It is a fascinating industry to work in but most dream about being their own boss and creating their own rules. Who wouldn't want to have ultimate power while getting paid? But if I have learned anything through this journey, is that it is not as easy as it may seem. There has to be determination and passion in doing what you love in order to create a successful outcome. Below I will jot down some of my tips and a brief explanation of each.

1. First of all, do some research and learn what event planning is. Make sure you understand what the job entails and create a pros and cons to creating your own business.

2. Research what is needed or required in your state or place where you plan on having your business at. You may need to show prove of certification, or some sort of credibility, etc. Talk to some people who may know a thing or two about this and see what you need in order to have your business.

3. Become certified. I would do this regardless of it being required in your state. Not only do you learn so much about event planning but you gain connections and get some benefits that others may not.

4. Learn who your target market is and what they are looking for so you know what you should be preparing for. You might find that opening your business in a certain area will be detrimental to your business if it does not satisfy your clientele.

5. What is the start up cost. Do you need a loan to start your business or do you want to start with a partner. These are questions that are very important and need to be answered in the beginning stages.

6. Gain experience! Shadow current event planners. Volunteer for events. Take on an internship. Network, Network, Network!! Create relationships especially with vendors because they will be very important in the success of your business.

7. Invest in software systems. Learn how to use Quickbooks, AllSeated, etc.

8. Create buzz about your business by creating your social media accounts. Showcase what you've done with others whether it was your internship or volunteer work. This will help you gain some followers.

9. Finally, go for it! Have your grand opening!


*GOOD LUCK*

Social Media & Event Industry

#weddings

I'm sure you or someone you know has used that hashtag at least once in the past years.

Social media has taken over the past decade. If you don't have an account with every social media app then you are considered weird or an outcast. That's the world we are currently living in. There is no excuse for you not to know what is going on with every celebrity, to know what your friends are doing and eating at every second of their day, or to share your new fad diet. Social media has become an asset and problem to many companies. It just depends on your use of it and liking. 

I believe it is an asset for the event industry because it allows us to showcase our services and products. We are able to interact with past clients, current clients, and future clients. There are conversations going on at this very moment. A newly engaged person is asking about floral arrangements on a local florists' Instagram. There are also many people entering giveaways with the hopes of being that lucky person who gets $700 off their next booking. This and many more ways is how social media can help event vendors connect with them. 

Below are some tips on how to use your social media account to your advantage and create a loyal following that will in turn create potential clients:

• Post great content
• Write a professional bio
• Use hashtags
• Place a widget on your blog
• Engage with others
• Make sure your content is shareable
• Reshare other people’s content
• Reach out to influencers
• Stay active
• Follow other users