I'm sure you or someone you know has used that hashtag at least once in the past years.
Social media has taken over the past decade. If you don't have an account with every social media app then you are considered weird or an outcast. That's the world we are currently living in. There is no excuse for you not to know what is going on with every celebrity, to know what your friends are doing and eating at every second of their day, or to share your new fad diet. Social media has become an asset and problem to many companies. It just depends on your use of it and liking.
I believe it is an asset for the event industry because it allows us to showcase our services and products. We are able to interact with past clients, current clients, and future clients. There are conversations going on at this very moment. A newly engaged person is asking about floral arrangements on a local florists' Instagram. There are also many people entering giveaways with the hopes of being that lucky person who gets $700 off their next booking. This and many more ways is how social media can help event vendors connect with them.
Below are some tips on how to use your social media account to your advantage and create a loyal following that will in turn create potential clients:
- Post great content
- Write a professional bio
- Use hashtags
- Place a widget on your blog
- Engage with others
- Make sure your content is shareable
- Reshare other people’s content
- Reach out to influencers
- Stay active
- Follow other users
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