Tuesday, November 6, 2012

BANKS feminist ad!

     Banks beer released an ad that to many is very controversial. The ad says "My Brown Ting, My Banks.  Brown never looked so tasty." This ad portrays as offensive because the women used as the model is of brown skin. As we have seen in class latinos are seen with the "latin lover" stereotype. This ad just promotes Latina women as sexual toys. The fact that the model is advertising beer makes it seem as though dark skin women are a fun time for men. This ad is not only offensive to brown skin women but to women in general because the body is the only thing visible in the ad. I dislike this ad very much.
      When I first read this ad I felt very offended because I am a Latina women and i've had many occasion where people see me this way. We are usually seen as a sexual toy and not taken seriously when it comes to things like academics, work, etc. I believe Banks should do a survey and ask women what they think of this ad so that they can understand our point of view and our values. This ad should definitely be removed or modified because not only does the picture say a million words but the headline is very sexist. 

Link:

http://redforgender.files.wordpress.com/2012/11/brownting.jpg

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