Walmart's commercials have become very controversial recently. In the commercials Walmart promotes the return of layaway for this season. Although this may seem great to some it is offensive to others. The commercials feature both a hispanic women and a black man. In the commercial where the hispanic women is the main character, the idea seems to be that hispanic people being minority cannot afford to pay their christmas gifts and look forward to opportunities like these. In the commercial with the black man the idea is that they are also part of this minority level where they do not have the sufficient resources to buy gifts from Walmart, which is known for their low prices. This commercials portrays and stereotypes all minorities as low class.
These commercials are very racist in my point of view because they go after stereotypical ideas, that minorities are the low class and cannot afford a place that is known for their low prices. As a minority, this commercial offends me because not only do I see this on TV but I see this in society still. Most believe neither hispanic nor blacks have a better future. People get surprised when I let them know I am middle class because all they see is my skin color. This affects me, and many other people, because we are not given the equal opportunity most get. We get doors shut without given the opportunity to show what we are all about. Walmart should remove this commercial because I believe minorities are a big percentage of their customers. Most would be offended like I was.
Link: http://www.youtube.com/watch?v=qwZMnVUVXTQ
http://www.youtube.com/watch?v=uVqD4BZA1Dc
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